Email marketing as a strategy Email marketing is one of the best ways to convert leads into loyal, long-term customers. So much so that 80% of brands rely on it to ensure greater customer retention. And another 56% of them believe that it is the most effective action to achieve retention goals.
There are many reasons why email
Marketing helps promote retention. It’s more personal and direct than other marketing channels. Plus, people enjoy receiving emails from their favorite brands.
That’s why it’s ideal for building trust and developing customer relationships that can go beyond the first sale.
But how do you implement a
Successful email marketing strategy? Email marketing as a strategy That’s the topic of our article: read on and find out which actions can keep your customers in touch with your brand.
Email marketing tactics that help germany telegram data build customer loyalty
Newsletters and relevant content are often used to establish a basic level of relationship, helping to nurture and maintain your company in the minds of current customers.
But marketing emails aimed
At customer loyalty can guarantee even higher open and click rates.
That’s why we’ve listed five tactics below luca bizzotto chief executive officer to increase customer loyalty through an email campaign.
1) Initial or exclusive offers
The sense of urgency and exclusivity are great motivators towards a purchasing decision.
If your company is planning to make a big sale
Start advertising to preferred or VIP customers first.
Better yet, if possible, offer some special sad life box condition to this group. Don’t just give discounts: think of an extra product, a special edition or a really relevant gift.
Customers will certainly appreciate this attention and, as in item 3, will be directly encouraged to possible additional sales.
2) Advantages for special customers
Think about your VIP or very important customers. This select group in your database can represent a large portion of your company’s revenue.
That’s why it’s worth thinking about providing a special status to these customers, who invest significantly in your company.
This could be some sort of ranking
Like gold, platinum, or diamond, if you like. But it could also mean perks, like a visit to headquarters, exclusive access to material about your industry, surveys, participation in events, or extended free shipping.
All of these actions can and should be incorporated into your inbound marketing and email marketing planning. Preferably using segmented content, with an exclusive layout, to highlight the VIP concept.