Email marketing and customer Reminders about bonus, points and offers expiration
Remind your customers about the existence and validity of their discount coupons, gift redemptions and other points-based incentives that have not yet been redeemed.
This type of communication, especially
As expiration approaches, can inspire extra doses of loyalty.
Additionally, expiration also creates an extra sense of urgency, which can increase direct sales.
This type of email marketing is often used in customer loyalty programs. But it also works well with gift vouchers or coupons.
If your company works with an automation tool
Email marketing and customer You can configure this email to be sent automatically as the expiration date approaches.
4) Acknowledgements
Unfortunately, the habit of saying thank you greece telegram data has fallen into disuse. That’s why an email thanking customers for a purchase, a contract renewal or an upgrade shows that your company genuinely cares about them.
You can add an extra touch by adding a
Personal note from the team members who johannes richter deal directly with that customer or from the CEO himself.
Another way to add value to an action of this type is to offer a discount for a future purchase.
5) Highly personalized approach
One of the big trends in digital marketing Email marketing and customer for 2018 is the personalized approach.
Enough with mass actions:
The secret now is to show your customer sad life box that your company is attentive to their needs.
You can do something really special and unique: a birthday email that mentions a unique detail about the person or a discount coupon to be used in the month of their birthday. Or an email to congratulate someone on their wedding or the birth of a child.
In addition, it is possible to identify customers
With the same profile or industry segment and prepare e-books, white papers or even blog articles – and use email to share this with these contacts, showing that your company remains attentive to their needs.
Just look for opportunities to do something extra
That creates “unique moments.” This type of action is memorable and certainly contributes to customer loyalty.
6) Research
Use email marketing to promote surveys about your products, services, customer service – any type of information that helps your company do more business is valid.
Current and returning customers deserve special attention
It is important to check loyalty KPIs with your team or digital marketing agency to identify this customer profile.
Making customer loyalty a priority can change the way your company uses its monthly newsletters to build customer base.